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AxiCorp is making headlines with a new hire for its EU operations headquartered in London. The company has announced today that it is on-barding Ross Donoghue from ADS Securities. He will be responsible for EU sales in the retail segment of AxiCorp’s FCA regulated subsidiary and will be reporting to the company’s Global Head of Retail, Louis Cooper.

AxiCorp has been regulated by the UK Financial Conduct Authority for a number of years. The company’s new hire comes at a challenging time for the industry in the EU. The Pan-European regulator ESMA is deliberating on some changes to on-boarding procedures for retail clients and limits to leverage.

Ross DonoghueRoss Donoghue, EU Head of Sales, AxiCorp

Mr Donoghue will hold the title of EU Head of Sales. He used to be Head of Retail Sales in the UK and Europe at ADS Securities and also Director of Sales and Education for the EMEA region at City Index. Donoghue has considerable experience in Sales, Distribution Strategy, and Operations experience across Europe and Asia Pacific.

Commenting on the new hire, the Global Head of Retail at Axicorp, Louis Cooper, said: “Having worked together previously and witnessed first-hand his impressive achievements, I am looking forward to Ross driving significant growth for AxiCorp in several key retail markets in this region.”

“I’m delighted to be joining AxiCorp and driving growth in Europe. It’s great to be part of a broker that’s known for superior pricing, execution and client service, which is key to delivering value to our European clients and AxiCorp delivers on all fronts,” said Donoghue.

“Ross will be responsible for the EU retail sales team and is tasked with achieving our aggressive growth targets in the region, as well as driving acquisition scale, intelligence, and automation within AxiCorp on a global basis,” elaborated Cooper.