Hantec Markets has officially unveiled a new partnership deal with East London football team, West Ham United FC. The brokerage signed a three-year deal that includes branding at the stadium, social media and some other content.

The brokerage has become the new official FX partner after the team has been previously sponsored by Alpari, eToro and payment services provider TransferMate. Hantec Markets joins West Ham after the sports club finished last season in 11th spot of the English Premier League.

The Stratford-based team will be playing at the iconic London Stadium for a second season in a row after returning to it in 2016. As part of the deal, Hantec Markets will take ownership of the club’s Fantasy Football content.

The brand value of the partnership for Hantec spreads globally as the team has a following not only in Europe, but also in the Middle East and Asia. The deal aims to further boost the global presence of Hantec Markets. The brokerage has 7 offices in London, Sydney, Tokyo, Hong Kong, Auckland, Dubai and Mauritius.

Commenting on the news, the Vice-Chairman of West Ham United, Karren Brady, said: “Hantec’s brand values and ‘Trust Through Transparency’ slogan fit perfectly with West Ham United’s approach and we are very excited about the benefits that the partnership can bring as we continue to grow and develop our corporate identity on a global scale.”

Hantec Markets has just redesigned its website to accommodate the increasing needs of its clients. A number of changes have been made to the Client Portal section. Customers of the broker can now easily deposit and withdraw funds, view trading accounts and positions, make internal transfers, generate custom trade reports, etc.

Commenting on the deal, the Chief Operating Officer of Hantec Markets, Hayel Abu-Hamdan, said: “As we launch a new website providing an even better service for our new and existing clients, we see ourselves taking a firm foothold in the premier league of brokers.

“With ever increasing interest in both the financial markets and the Premier League, we view our respective London bases as a perfect cohesive line-up. We very much look forward to working with the team at West Ham United,” Abu-Hamdan concludes.