The Litecoin Foudation is the main organization campaigning for the mass adoption of cryptocurrencies by the public. In order to further its mission, the foundation has partnered with the organizers of major events to allow participants to pay with the major cryptos such as Litecoin, Bitcoin and Ethereum.

The foundation has also been aggressively recruiting merchants to accept crypto payments through partnerships such as #PaywithLitecoin, or Bitcoin among others.

The foundation recently partnered with GLORY, a kickboxing league, in a deal that led to the acceptance of Litecoin as a mode of payment within GLORY's online shop. The partnership also includes the running of various promotions targeted at GLORY fans who would get a chance to purchase exclusive offers using Litecoin at its online shop. The promotions include backstage tours of the area, meet-and-greets with athletes, premium seating within the arena and limited-edition merchandise.

The foundation also recently partnered with C&U Entertainment the organizers of the K-Pop concert at George Mason University where fans will be able to purchase ULTRA VIP tickets using Litecoin.

The Creator of Litecoin, Charlie Lee commented that:

These entertainers have millions of followers across the globe. The ability to tap into this type of audience through education and real-world use cases can be really powerful for Litecoin.

These recent partnerships have created a lot of buzz around Litecoin as a means of payment for common transactions, which is good for the cryptocurrency market in general. Campaigns such as these are the way some of the world's biggest brands such as Coca-Cola became household names on a global scale.

One of crypto's industry most outspoken individuals is Changpeng "CZ" Zhao, the CEO for Binance, the largest crypto exchange in the world. He also added his comment to the recent Litecoin partnership with k-pop artists, in his Twitter account, stating:

Adoption of one coin is good for the rest of us too. Go @SatoshiLite.

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