LR: How did these new products perform given the plummet in oil prices seen earlier in the year, with WTI even seeing negative prices?
These products were quickly developed in response to previously unforeseen prices on oil contracts nearing expiry. We wanted to offer our clients an alternative solution to traditional products that would enable them to gain exposure to oil prices without having to worry about rolling over their positions. With no commission on CFDs, these products have proven very popular and we expect to see their popularity continue to grow. Equally, we are always looking to innovate and offer our clients smart solutions to new problems as markets continually evolve.
LR: What have been your most popular products so far this year?
Currency trading is very popular among our investors, not just the euro/dollar, but also pairs including the Aussie and New Zealand dollars, where there’s been a huge amount of volatility. We have also seen strong volumes on oil, both Brent and WTI, and with the dramatic movements of the last few months we have seen increasing interest for shares trading.
Although market conditions clearly have played a part in the growing popularity of shares, it also reflects the lower commissions we implemented a few months ago. We cut our commission on the majority of European markets to just 0.01%, meaning it costs only €5 to trade €50,000 worth of shares.
LR: What are the growth areas of the business?
As well as launching new products to tune in with subtle changes in demand, our main focus is expanding ActivTrades into a truly global business. London will always remain the headquarters but with the UK facing an uncertain future post-Brexit, our office in Luxembourg is likely to become increasingly important in providing a crucial base in the heart of both Europe and the European Union. Further afield, we are growing our presence in South America, Africa and Asia, most notably in Malaysia, with our site now also available in Malay.
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